Journal of Islamic Marketing

Mulai diterbitkan pada tahun 2010, Journal of Islamic Marketing bertujuan meletakkan fondasi dan mengembangkan marketing syariah sebagai sebuah disiplin ilmu baru. Jurnal ini merupakan forum tingkat dunia untuk peneliti, akademisi, dan praktisi yang meminati marketing syariah dan menjadikannya sebagai diskursus aktif.

Jurnal ini mengenalkan kerangka syariah kepada praktek dan etika marketing internasional. Praktek marketing yang dilengkapi doktrin etika yang kuat dapat memainkan peran vital dalam meningkatkan standar perilaku bisnis di berbagai belahan dunia, yang tidak memberikan kompromi kualitas jasa atau barang yang ditawarkan kepada konsumen atau perolehan laba bisnis. Ketaatan terhadap etika praktis bisa membantu mengangkat standar perilaku antara pengusaha dan konsumen.

Berikut Judul-judul papernya, Untuk mendapatkan Journal of Islamic Marketing bisa di baca di halaman ini.

Vol. 1 No. 1, 2010

  1. Shariah observation: advertising practices of Bank Muamalat in Malaysia by Ahasanul Haque, Khaliq Ahmed and Syeada Irfath Jahan
  2. Applying Islamic market-oriented cultural model to sensitize strategies towards global customers, competitors, and environment by Norhayati Zakaria and Asmat-Nizam Abdul-Talib
  3. Attitudes towards offensive advertising: Malaysian Muslims’ views by Ernest Cyril De Run, Muhammad Mohsin Butt, Kim-Shyan Fam, and Hui Yin Jong
  4. Exploring Muslim consumers’ information sources for fatwa rulings on products and behaviors by Nazlida Muhamad Hashim and Dick Mizerski
  5. Islamic hospitality in the UAE: indigenization of products and human capital by Marcus L. Stephenson, Karl A. Russell, and David Edgar
  6. The relationship between religiosity and new product adoption by Ateeq-ur-Rehman and Muhammad Shahbaz Shabbir

Vol. 1 No. 2, 2010

  1. On Islamic branding: brands as good deeds by Baker Ahmad Alserhan
  2. Iranian generation Y female market segmentation by Kambiz Heidarzadeh Hanzaee and Sara Aghasibeig
  3. Is spiritual tourism a new strategy for marketing Islam? By Farooq Haq and Ho Yin Wong
  4. Islamic perspectives on marketing by Muhammad Arham
  5. Saipa Group, Iran – using strategic brand extensions to build relationships by Jonathan A.J. Wilson and Svend Hollensen
  6. Shaping the Halal into a brand? By Jonathan A.J. Wilson and Jonathan Liu
  7. The constructs mediating religions’ influence on buyers and consumers by Nazlida Muhamad and Dick Mizerski

Vol. 1 No. 3, 2010
  1. Arabian Gulf innovator attitudes for online Islamic bank marketing strategy by Matt Elbeck and Evangellos-Vagelis Dedoussis
  2. Compliance to Islamic marketing practices among businesses in Malaysia by Kalthom Abdullah and Mohd. Ismail Ahmad
  3. Conflict in purchase decision making within couples by Azza Frikha
  4. Customer satisfaction factors (CSFs) with online banking services in an Islamic country I.R. Iran by Tooraj Sadeghi and Kambiz Heidarzadeh Hanzaee
  5. Ethical implications of sales promotion in Ghana: Islamic perspective by Jibrail Bin Yusuf
  6. Mangi teus-teus: Between a Weberian and historical understanding of economic dominance among pious Muslims in francophone West Africa by Stephen Wood

Vol. 2 No. 1, 2011
  1. A conceptual investigation into the effects of cultural animosity on Middle Eastern consumers’ purchase intentions by Mahmoud Darrat
  2. Brand preference in Islamic banking by Khaliq Ahmad, Ghulam Ali Rustam, and Michael M. Dent
  3. Customer’s criteria for selecting an Islamic bank: evidence from Pakistan by Hayat M. Awan and Khuram Shahzad Bukhari
  4. Environmental segmentation alternatives: buyers’ profiles and implications by Tamer A. Awad
  5. Is religiosity an important determinant on Muslim consumer behaviour in Malaysia? By Syed Shah Alam, Rohani Mohd and Badrul Hisham
  6. Practice on generic medicine recommendation and dispensing among Jordanian pharmacists by  Hernan E. Riquelme, Mohamed Elthani and Rosa E. Rios
  7. The challenges of Islamic branding: navigating emotions and halal by Jonathan A.J. Wilson and Jonathan Liu

Vol. 2 No. 2, 2011
  1. Halal certification: implication for marketers in UAE by Shambavi Rajagopal, Sitalakshmi Ramanan, Ramanan Visvanathan and Subhadra Satapathy
  2. Consumers’ perception on Islamic home financing: Empirical evidences on Bai Bithaman Ajil (BBA) and diminishing partnership (DP) modes of financing in Malaysia by Dzuljastri Abdul Razak and Fauziah Md Taib
  3. Consumption of functional food model for Malay Muslims in Malaysia by Siti Hasnah Hassan
  4. Domains of privacy and hospitality in Arab Gulf homes by Rana Sobh and Russell Belk
  5. From segments and lifestyles to communities-light: Identifying Islamic sub-cultures in The Netherlands by Marco Mossinkoff and Charlotte Corstanje
  6. Natural market segments: religion and identity – the case of “zongos” in Ghana by Paul Sergius Koku
  7. The application of Halal in supply chain management: in-depth interviews by Marco Tieman

Vol. 2 No. 3, 2011
  1. Antecedents of ostentatious consumption in Kuwait by Hernan E. Riquelme, Rosa E. Rios, and Nadia Al-Sharhan
  2. Barriers to adoption of Islamic banking in Pakistan by Irfan Butt, Nausherwan Saleem, Hassan Ahmed, Muzammil Altaf, Khawaja Jaffer, and Jawad Mahmood
  3. Researching Islamic marketing: past and future perspectives by Ozlem Sandıkcı
  4. Service quality and customer satisfaction in the banking sector: A comparative study of conventional and Islamic banks in Pakistan by Hayat Muhammad Awan, Khuram Shahzad Bukhari and Anam Iqbal
  5. The effect of national culture on service provision within Takaful industry: A comparative study in Kuwait and Egypt by Salman Alajmi, Charles Dennis and Yasser Altayab
  6. The impact of culture on luxury consumption behaviour among Iranian consumers by Bahar Teimourpour and Kambiz Heidarzadeh Hanzaee
  7. The phenomenon of immigrants’ consumer behavior Immigrants’ value differences and similarities: a home versus host comparison by Hatice Kizgin
  8. UAE consumer concerns about halal products by John Ireland and Soha Abdollah Rajabzadeh

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